On branded weather experiences, Picks, and how a place or a brand can share them.
WeatherFlo turns everyday weather checks into branded experiences for golf courses, hotels, resorts, events and destinations. People can also use it as a free iOS weather app, with video matched to where they are.
Most of the time, we feel weather before we read it — the colour of the sky, the light before rain. Every city and every weather state is produced as cinematic video, curated rather than generated on the fly.
A small, native suggestion that appears in the Weather tab when live conditions match an active campaign — a tee time on a clear afternoon, a table booking when it's raining. Tap it and it opens WeatherFlo Picks, a curated landing page with the offer and related links. No banner. No interruption. Just one timely action, when it makes sense.
As part of the weather experience, not as a banner or an ad break. A brand can use full-screen video matched to the conditions, or a suggestion that opens Picks or the brand's own destination.
A suggestion is chosen from the weather, the place, the schedule and the priority. It does not need a browsing history, an inferred interest or a past click.
A DoubleVerify study of more than 16,000 consumers found that 69% are more likely to pay attention to a message when it is relevant to what they are already seeing. That is a study of advertising in general, not a WeatherFlo result.
Source: DoubleVerify, Four Fundamental Shifts in Advertising and Media.
WeatherFlo can match a suggestion to the weather without a profile of who someone is. On Picks, a visit can be counted by placement, partner, device type, hour, the weather shown, pick category and offer code. That count leaves out device ids, sessions and names.
Anything where weather genuinely changes what someone needs or wants: outdoor gear, drinks and food, travel, hospitality, golf, automotive, insurance. The fit isn't about category size, it's about whether weather actually changes the decision.
When someone is near your location, or opens your link, they can see your place in the weather happening now. The placement is annual: set once, and it stays on. The link can go on your website, in an email you send, or on a QR code. On Picks, a visit can be counted by placement, partner, device type, hour, the weather shown, category and offer code.
No. The weather experience is the product. A hotel, venue or brand can be part of that moment, through a placement, a suggestion or Picks, rather than a banner dropped on top.
Yes. WeatherFlo is free on iOS and available now on the App Store. Download it here. Android is next — join the waitlist and we'll email you when it's on Google Play. Hotels, golf courses and venues can also enquire about a bespoke web app.
Not yet. Join the Android waitlist and we'll email you when WeatherFlo is on Google Play.
Yes. WeatherFlo offers a bespoke web app for hotels, golf courses, resorts and venues — a branded visual-weather experience in the browser.
WeatherFlo is free on iOS. There is no consumer subscription. Hotels, venues and brands enquire for annual location placements and campaigns — see the pricing page.
Email info@weatherflo.com or use the WeatherFlo support page. Include your device, iOS version and app version if you are reporting a problem.
WeatherFlo Answers
Deeper reference on visual weather, places, travel, events, themes, brands and activities.