WeatherFlo Answers
Weather is more than a forecast.
WeatherFlo is a visual weather platform that combines useful weather information with cinematic visual content.
Current conditions can shape what you see, while places, Points of Interest, events, themes, brands and activities can give that weather experience context.
WeatherFlo still provides the information you expect from a weather app — including an 8-day forecast and detailed 24- and 48-hour forecasts. The difference is that current weather can also become something you experience visually.
The platform
What is WeatherFlo?
WeatherFlo takes a different approach to presenting weather.
A conventional weather app might tell you that it is 22°C, partly cloudy and likely to rain later. That's useful information, and WeatherFlo retains it.
But weather also changes how a place looks and feels.
WeatherFlo connects current weather conditions with cinematic visual content, creating a visual layer alongside the weather data.
The experience can be built around a particular place, destination, event, visual theme, brand or activity.
How it fits together
The visual weather model
Weather
Current conditions
Visual experience
Context can come from
- Place / POI
- Event
- Theme
- Brand
- Activity
Travel & hospitality is a major application of location-specific WeatherFlo experiences — not the definition of the whole platform.
Forecast information
An 8-day forecast, together with detailed 24-hour and 48-hour forecasts, remains available alongside the visual. The cinematic layer represents current conditions. Forecasts describe what is expected later.
Explore
The ideas behind WeatherFlo
Visual Weather
What if you could see weather rather than only read it? Visual weather uses imagery, animation or video alongside conventional weather information. WeatherFlo uses cinematic visual content to create experiences that respond to current conditions and whether it is day or night.
Explore Visual WeatherPlaces & Points of Interest
What if the weather looked like the place you were checking? A Point of Interest can have a visual experience connected to that particular location — a destination, landmark, beach, park, hotel, safari lodge, golf course or another defined place.
Explore PlacesTravel & Hospitality
Travellers need forecasts to plan. Hotels, resorts and safari lodges also have an opportunity to make weather part of the destination experience — useful information connected to a particular property or location.
Explore TravelEvents
Events have a location, a beginning and an end. Weather becomes part of what people experience at a particular place, at a particular time, under real conditions.
Explore EventsThemes
Weather doesn't always have to look like the real world. WeatherFlo can interpret weather through different visual worlds while the underlying weather information remains real.
Explore ThemesBrands
Weather is context, and context can shape creative. Branded visual experiences can be influenced by current weather, location, day or night and campaign period.
Explore BrandsActivities
Weather changes what we do outside. Activities such as golf make both weather and location particularly relevant to the person deciding what to do next.
Explore ActivitiesQuick answers
A few direct questions
Does WeatherFlo provide a normal weather forecast?
Yes. WeatherFlo provides an 8-day forecast together with detailed 24-hour and 48-hour forecast information. The visual experience complements this information rather than replacing it.
Does the WeatherFlo video predict future weather?
No. The cinematic content represents the current weather condition. Forecast information tells you what is expected later.
Can WeatherFlo represent a specific place?
Yes. WeatherFlo can associate visual content with a location or Point of Interest, allowing the place itself to become part of the weather experience.
Is WeatherFlo only for travel and hospitality?
No. Travel, hotels, resorts and safari lodges are applications of the platform. WeatherFlo can also create experiences around Points of Interest, events, themes, brands and weather-sensitive activities.
Does WeatherFlo replace specialist radar or meteorological tools?
No. WeatherFlo focuses on combining useful weather information with a visual experience. Specialist products may be more appropriate when advanced radar, severe-weather monitoring or specialist meteorological analysis is required.
Weather. Place. Experience.
WeatherFlo explores what happens when weather information becomes part of the place, moment or experience you're interested in.
Explore WeatherFlo